Social Media Marketing Toronto, Canada.
We help build businesses and share stories through social media.
Inbounda has a team of industry-leading professionals with extensive experience on the most effective social media platforms. We have experience in generating leads through organic and paid social media strategies. Our focus is on managing and growing your social channels so you can focus your valuable time on operating and growing your business.
Does Social Media Marketing actually help businesses grow?
The answer is, absolutely! Here’s why: There’s Marketing and then there is Social Media Marketing. When you think of Marketing the first thing that comes to mind might be commercials, posters, flyers or billboards. These are great ways to market your business and is certainly one way to reach a vast majority of people, but it’s not always a guarantee that it will be relevant to everyone it reaches. This is because the information is just put out there with the hope that it gains traction. In fact, the typical conversion rate on flyer ad campaigns, for example, is typically 1 to 2%. Think about the cost versus the return on investment.
This is where Social Media Marketing comes into play. There are currently over 3 billion people around the world who are active users on various social media platforms and hundreds of users in your area at any given time. So whether or not your business offers products worldwide or locally, Social Media Marketing can be one of the most valuable tools in marketing your business to specific groups of people who are most likely to be aligned with your unique business offerings. Rather than incurring added costs in general marketing campaigns, you can invest in a more direct way of marketing whereas the content you share would now be specifically curated and designed to target your intended audience. Not only is it a more authentic way to market, but it’s honest and people are more likely to form a connection if it actually relates to them.
Although there are many benefits to Social Media Marketing such as improved search engine rankings and higher conversion rates, we want to highlight two main components we believe are fundamental in growing your business and that is: Increasing brand awareness and humanizing your brand. When these two components of a Social Media Marketing campaign are successfully executed, we experience a noticeable gain in conversion rates and overall sales.
Humanizing Your Brand
The ability to provide a real human connection to your products is a key benefit of Social Media Marketing. It is a more realistic versus promotional way of showcasing products. Consumers want to see real-world proof that other people are benefiting from your products. More than that, consumers want associate with a credible brand that people recognize and trust.
Increased Brand Awareness
Establishing a strong Social Media presence goes hand in hand with increasing brand awareness. In this day and age, if you are non-existent or have become irrelevant online, it will pose some challenges when trying to grow your business such as, gaining your customers trust and a limited reach. Social Media is currently the number one channel for consumers to connect with brands they already know and discover new products.
Social Media provides the type of environment where people can have a low-commitment way in connecting with brands they are interested in. This is called lead generation. Within seconds, consumers can learn more about your business, make an inquiry, or make a purchase in just a couple taps. Social networks like Facebook, provide tools to serve ads specifically designed to collect leads.
If you haven’t had the time to invest in SEO, Content Marketing, PPC, and Social Media Marketing efforts, Inbounda can help you get started. Take the next step in elevating your business and get contact us today to learn more about our Social Media Marketing packages for your business.